AD!DICT LABS. REACH BEYOND YOUR INDUSTRY.

Ad!dict Labs is probably one of my favorite...I don't really know what they are. In essence, they're a great source of inspiration. I've seen a lot of companies try to do what Ad!dict Labs does. It's got a lot of great information on design, technology, trends, art, architecture etc. All the "inspiration books" are beautifully designed. All the articles are also beautifully written. Anyway, this magazine completely complements and supports what I'm trying to do with my new agency - look beyond our own industry to learn and appreciate everything beyond our comfort zone, and perhaps one day, use it.

Look into this guys. It's worth 30 seconds of your free time. Here are some sample spreads and here's the website: http://www.addictlab.com/index.php/labfiles

DIFFICULT IS WORTH DOING.

This is probably the best piece of advertising I've seen in years: a live ad. It is also the best advice I've come across in years and I thought I'd share it. DIFFICULT IS WORTH DOING. As creatives, we have to do things we think we cannot do.

THE IMPORTANCE OF KEEPING A JOURNAL.

I'm quite fond of this message. A lot of creatives today don't seem to value the importance of having a journal. I see a lot of creatives walking around with loose leaf paper. What the f***? During the brainstorming process, you come up with plenty of ideas that may not be appropriate for whatever it is you're working on but dig back a few years later and I guarantee you will find a gem.

KAMKWAMBA. THE BOY WHO HARNESSED THE WIND.

At the age of 14, William Kamkwamba, born into poverty and famine in Malawi, built his family a windmill armed with nothing more than a book. He began collecting various materials such as plastic pipes, bicycle parts, from a scrapyard to build his wind machine. The town, including his mother, thought he was crazy. He now powers his entire village with electricity and supplies the people with water eliminating the drought problem that claimed the lives of so many.

Watch the videos below in sequence because it's incredible to see his progress over the years.

EXPLORING INNER AND OUTER SPACE.

http://spacecollective.org - this is a site dedicated to bringing the brightest minds together to shape the future of everything. Here you have a collection of scientists, teachers, students, anyone with significant knowledge in field of technology but specifically, inner and outer space. There's something humbling about the data you'll find here.

Below, I'm embedding their introductory video which should be more than enough to convince you to pay this site a visit. I suggest you watch the other episodes embedded on it.

OFFICE SPACE.

What a privilege it was to work at such a fine agency working with the best of the best, honing in on your creative skills. What really helps is the creative atmosphere the agency invests in. It really suggests "work is play." Imagine going to work where you can wear shorts and flip flops, ride a scooter or a bicycle to your meeting, doodle all day long...ahhh.

IF YOU'RE NOT FAILING NOW AND AGAIN, IT'S A SIGN YOU'RE NOT DOING ANYTHING INNOVATIVE.

This is could be one of the most important videos I've ever seen - a very insightful, interesting and entertaining case about the importance of creativity in schools by Sir Ken Robinson. We must have the capacity to be wrong in order to come up with something original.

It's okay to be wrong.